4 Ways to Stand Out From the Competition When Selling Your Home
Wednesday Nov 25th, 2020
When listing your home for sale, you are entering a competitive marketplace with other properties that likely have similar features as yours. It’s not always easy to stand out from the crowd, but there are ways to make your listing shine.
Here are four things you should do to position your home in a league of its own:
Highlight unique features and details
In a buyers’ market, it’s not uncommon for house hunters to have a shortlist of properties that they are considering. To position your listing as their number one choice, it’s important to highlight the features and details of your home that differ from the competition. Unique qualities, such as a finished basement, income potential, a large lot or no carpeting throughout a home, can make all the difference between a pass or fail with buyers.
Price the home right
If your listing is in direct competition with other properties in your area, the price will be a driving factor for many buyers. Overpricing by a few thousand dollars could mean that your house will not sell, while an underpriced home may turn off buyers for fear of a bidding war or an issue with the home. You need to be competitive from the get-go because your first offer is usually your best. Pricing your property right may also attract more offers from qualified buyers, helping you sell your home faster and for top dollar.
Stage for success
Buyers decide whether they like a home or not within the first few minutes of entering the door. You only have one opportunity to make a good first impression, otherwise, potential buyers will direct their attention to other listings that show better. Staging a home is an effective way to remove clutter and personal effects that may make it harder for buyers to envision themselves living in your space. It also highlights your home’s unique features, which can set your listing apart from the rest.
Be flexible with showings
Accommodating frequent showings can be frustrating at times, but buyers need access to your home to determine whether or not they want to submit an offer. By being flexible with showings and vacating the home when interested parties tour through, you’ll gain more exposure and foot traffic in your home. Be sure to leave all lights on, drapes and shutters open, and all interiors doors unlocked so buyers can experience all that your home has to offer.
If you are thinking of selling your home in the future, don’t leave your sale up to chance. Consult with an experienced realtor who can present your home in its best light and price it accordingly for a quick sale.
To learn more about my home selling services or to inquire about a free home evaluation, please contact me, Deborah Clerk, Real Estate Sales Representative, ASA, with Keller Williams Real Estate Associates, Brokerage, in Mississauga.